"With #AIRMAX Day imminent (in case you’ve been hiding under a rock, it’s this Saturday!), the talented guys n’ gals at Wieden+Kennedy London have turned the iconic Nike Air Max timeline into a unique, one-of-a-kind typeface. Welcome to the AIR FOREVER project!
Each letterform is modelled after a different Air Max model, from 1987’s revolutionary visible air bubble through to the Air Max Zero’s blueprint design. W+K present AIR FOREVER as a loving homage from one group of designers to another and, in their own words, this is how the letters break down:
A – Air Max 1 (1987)
A nod to the Air Max 1, Tinker Hatfield’s visible air trailblazer. The first Air Max to show its inner workings to the world.
I – Air Max 90 (1990)
The colourway of the infrared Air Max 90 is unmistakeable. So to create the I, we made an infographic based on the breakdown of its iconic colours.
R – Air Max 180 (1991)
We took the 180 logo featured on Hatfield & Kilgore’s shoe – a...